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"'If food cues take on enhanced motivational properties in a manner analogous to drug cues, efforts to change the current food environment may be critical to successful weight loss and prevention efforts,' reads the study. 'Ubiquitous food advertising and the availability of inexpensive palatable foods may make it extremely difficult to adhere to healthier food choices because the omnipresent food cues trigger the reward system.'
Researchers from The Scripps Research Institute in Florida came to similar conclusions last year when they found that overconsumption of high-calorie foods can trigger addiction-like responses in the brain. The study, which used lab rats, could help in understanding obesity as a food addiction and in developing therapies for it, researchers said."
Researchers from The Scripps Research Institute in Florida came to similar conclusions last year when they found that overconsumption of high-calorie foods can trigger addiction-like responses in the brain. The study, which used lab rats, could help in understanding obesity as a food addiction and in developing therapies for it, researchers said."
