Wellness Update: South America: Viagra is Huge in Mexico

Viagra is Huge in Mexico - What's up with That? - Fox News Latino: "Mexico is the largest market for erectile dysfunction in the developing world, with about $200 million in sales every year.

That is why Pfizer has chosen the country for the introduction of Viagra Jet, a tablet that can be taken without water and will dissolve quickly -- making it more convenient to use in the heat of the moment. Pfizer hopes that this innovation will help it keep keep its foothold in Mexico’s lucrative erectile dysfunction drug market a year before their patent on the drug runs out and generics enter the picture.

Viagra’s success in Mexico is obvious, but experts in sexual health are not entirely sure why.

Two years after Viagra hit the market in Mexico in1998 and Pfizer launched a multi-million dollar advertising campaign, the number of visits to doctor in Mexico where patients mainly complained about erectile dysfunction increased 279 percent, according to a study."