Update: EUROPE: Germany: Market move from Reactive to Proactive as consumers seek functional foods. Instead of only taking interest when a person is sick, consumers now seek products that prevent illness and provide nutritional value to whatever nutritional challenge they currently face or will face later in life.

2012 NuW Excellence Awards Judging Panel & Categories Announced - MarketWatch: "The judging panel, which traditionally represents key figures within the food industry, consists of: Peter Wennstrom, Chairman of Judges, Healthy Marketing; Kip Winter-Cox, Head of Marketing, Bakkavor Food Ltd; Bart Fischer, Manager Product Innovation, Albert Heijn; Elodie Lebastard, Director, EAS; Georges Bruelle, Prospective Manager, Danone; Albert Zwijgers, Senior Food Technologist, Unilever; John Madden, Head of Ingredients Research, Euromonitor; Ian Gordon, Chairman, Giract; Kamel Chida, Associate Director Open Innovation, General Mills; Michael Knowles, Coca Cola; Marie-Pierre Membrives, McDonald's."

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