Vouchers are now available which can save health-conscious residents money on fruit and vegetables as part of the healthy eating Change4Life campaign.
Worcestershire Regulatory Services and the NHS have also teamed up with stores in the area to sell a wider range of fruit and veg.
On Wednesday (June 22) a launch event took place at Broadway Youth Club on Lime Tree Avenue where Change4life vouchers were handed to visitors.
Another launch event is to take place on Tuesday (June 28) at Badsey Village Hall for residents to collect some vouchers. Everyone is welcome.
The vouchers can be redeemed at Nisa Local on Bibsworth Avenue in Broadway and Spar Stores on High Street in Badsey.
Dr Frances Howie, Worcestershire's assistant director of Public Health, said: "We know that often people want to eat more healthily but in a busy day they just grab the nearest food on offer.
"By working with local stores to link with the Change4Life campaign we can make sure there is always something healthy to choose."
Steve Jorden, Head of Worcestershire Regulatory Services, said he was delighted with the response to the campaign.
"Following a successful pilot in the north east where sales of fruit and veg grew by almost 40 per cent, I am delighted with the response from local stores to sell a wider range of fruit and veg, manage waste better and actively promote healthier food choices," he said.
