Wellness Update: Asia: PH to become ‘must-experience destination’ under new tourism plan

PH to become ‘must-experience destination’ under new tourism plan: "“Our vision for tourism is anchored on nature, culture, MICE and health and wellness tourism, among other selling points. The NTDP has outlined three strategic directions for achieving this vision, namely improving market access and connectivity, developing and marketing competitive tourist destinations and products, and improving tourism institutional and human resources capabilities,” Secretary Alberto Lim said.

The new plan will serve as a framework for both national and local government agencies to determine tourism development areas, infrastructure requirements, human resources development programs, and marketing and promotions directions, among other goals. It will also re-evaluate industry accomplishments under the National Tourism Master Plan for 1991-2010.

Improvements in transportation connectivity and infrastructure emerged as chief concerns of regional stakeholders during month-long consultations for the new NTDP last February. Other concerns raised during the talks, conducted in all 16 regions and NCR, include product and service quality, stakeholder coordination, and peace and order in the Philippines."