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Thursday, August 4, 2011

Wellness Update: Asia: Spiritual Wellness dominates Asia

New wellness tourism research report: "Within wellness tourism are many cultural and geographic differences both of the people and destination countries. Traditions such as yoga and the availability of natural assets such as thermal water help determine who goes where. Services offered vary greatly from region to region. Natural healing is to the fore in Central and Eastern Europe, and the Middle East. In the USA and Canada the emphasis is on medical travel for treatment. Traditional and complementary treatment is the most important in the Far East while spiritual tourism dominates in Asia. There is a section of the report that offers pie charts for 12 regions. For each what it shows is what resources are available within very broad sections such as spa/ wellness and hospitals/hotels.

Medical and wellness tourism has a tendency to exist in a vacuum, distancing itself from world events and normal tourism. Where the report does hit an important note is in stressing that both are just element of global tourism and that there is no simple division between medical/wellness tourism and other tourism as they are so inter-related that many elements are impossible to untangle."

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